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| Criterion |  Business Strategy SWOT Analysis |  Innovation Double Diamond |  Business Strategy Ansoff Matrix |  Business Strategy Three Horizons |
|---|---|---|---|---|
Purposedifferent | SWOT Analysis arranges strengths, weaknesses, opportunities, and threats into a compact picture of the situation. It keeps internal capabilities and external influences separate before strategic options emerge from them. | For complex problems with a fuzzy situation, the method cleanly separates search space and decision. It first creates breadth in understanding and then focus in elaboration. This brings open questions, problem definition, and solution path into a traceable movement. | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | Three Horizons helps clarify strategic options across different timeframes. It compares strengths, risks, market logic, and investment choices, and captures the result as a horizon map, portfolio view, and initiatives per horizon. |
Complexitydifferent | Low | Medium | Low | Medium |
Timedifferent | 30-60 min | Wochen bis Monate | 45-90 min | Halbtags-Workshop, dann iterativ |
Participantsdifferent | 3-12 | 3-12 | 2-8 | 3-12 |
Formatdifferent | Workshop | Workshop + async | Workshop + async | Workshop |
Outputdifferent | SWOT matrix, Strategic options, Action list | Problem Statement, Solution Options, Prototypes, Deliverables per Phase | Ansoff Matrix, Growth Options, Risk Notes | Horizon map, Portfolio view, Initiatives per horizon, Resource plan |
Tagsno overlap | StrategyAnalysisMarketPositioning | ProcessDivergenceInnovation | GrowthStrategyMarketPortfolio | StrategyInnovationPortfolioForesight |