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| Criterion |  Business Strategy SWOT Analysis |  Decision Making Delphi Method |  Business Strategy TOWS Matrix |  Business Strategy Ansoff Matrix |
|---|---|---|---|---|
Purposedifferent | SWOT Analysis arranges strengths, weaknesses, opportunities, and threats into a compact picture of the situation. It keeps internal capabilities and external influences separate before strategic options emerge from them. | When knowledge is distributed and direct dominance should be avoided, groups quickly fall under the sway of their opinion leaders. The Delphi Method gathers assessments iteratively and gradually brings expert judgments closer together. | The TOWS Matrix connects internal strengths and weaknesses with external opportunities and threats into action-oriented strategies. It goes a step further than a pure stocktaking. | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. |
Complexitydifferent | Low | High | Medium | Low |
Timedifferent | 30-60 min | 1-4 Wochen | 1-2 h | 45-90 min |
Participantsdifferent | 3-12 | 6-30 Experten | 3-10 | 2-8 |
Formatdifferent | Workshop | Async | Workshop | Workshop + async |
Outputdifferent | SWOT matrix, Strategic options, Action list | Expert Forecast, Consensus Range, Assumption Notes | TOWS Matrix, Strategic Options, Priority Actions | Ansoff Matrix, Growth Options, Risk Notes |
Tags1 shared | StrategyAnalysisMarketPositioning | ForecastingExpertsDecisionStrategy | StrategyAnalysisOptions | GrowthStrategyMarketPortfolio |