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Criterion
Paper illustration of a SWOT matrix with four separated quadrants and marked strategic options.
Business Strategy
SWOT Analysis
Paper illustration of a decision table with criteria rows, weighted ratings, and a narrowly leading alternative.
Decision Making
Decision Matrix
Anonymous individual judgments pass through feedback loops to form a distribution.
Decision Making
Delphi Method
Paper illustration of a six-field PESTLE grid
Business Strategy
PESTLE Analysis
Purposedifferent
SWOT Analysis arranges strengths, weaknesses, opportunities, and threats into a compact picture of the situation. It keeps internal capabilities and external influences separate before strategic options emerge from them.When several options collide with several criteria, comparison quickly becomes subjective. A Decision Matrix makes the trade-off visible and brings weighting, criteria, and options into a shared logic.When knowledge is distributed and direct dominance should be avoided, groups quickly fall under the sway of their opinion leaders. The Delphi Method gathers assessments iteratively and gradually brings expert judgments closer together.PESTLE Analysis makes political, economic, social, technological, legal, and environmental influences visible. The environment of an initiative is thereby read systematically instead of through isolated trends.
Complexitydifferent
LowMediumHighMedium
Timedifferent
30-60 min45-90 min1-4 Wochen1-3 h
Participantsdifferent
3-122-86-30 Experten2-10
Formatdifferent
WorkshopWorkshop + asyncAsyncWorkshop + async
Outputdifferent
SWOT matrix, Strategic options, Action listDecision Matrix, Scoring Rationale, Selected OptionExpert Forecast, Consensus Range, Assumption NotesPESTLE Map, External Risks, Strategic Questions
Tagsno overlap
StrategyAnalysisMarketPositioning
DecisionCriteriaScoringTradeoffs
ForecastingExpertsDecisionStrategy
StrategyMarketAnalysis
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