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Criterion
Paper illustration of a SWOT matrix with four separated quadrants and marked strategic options.
Business Strategy
SWOT Analysis
Paper illustration of a Strategy Canvas with several value curves
Business Strategy
Blue Ocean Strategy Canvas
Funnel Analysis workspace showing the question, observations, and next decision.
Growth
Funnel Analysis
Paper illustration of a two-by-two Ansoff Matrix with four growth directions
Business Strategy
Ansoff Matrix
Purposedifferent
SWOT Analysis arranges strengths, weaknesses, opportunities, and threats into a compact picture of the situation. It keeps internal capabilities and external influences separate before strategic options emerge from them.The Blue Ocean Strategy Canvas shows how an offering is positioned relative to the market. Differentiation thereby becomes tangible in value factors instead of merely being claimed.When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses.The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other.
Complexitydifferent
LowMediumMediumLow
Timedifferent
30-60 min2-4 h1-3 h45-90 min
Participantsdifferent
3-123-101-52-8
Formatdifferent
WorkshopWorkshopAsyncWorkshop + async
Outputdifferent
SWOT matrix, Strategic options, Action listStrategy Canvas, Value Curve, ERRC ActionsFunnel report, Drop-off analysis, Optimization hypothesesAnsoff Matrix, Growth Options, Risk Notes
Tagsno overlap
StrategyAnalysisMarketPositioning
StrategyPositioningInnovationValue
AnalyticsConversionGrowth
GrowthStrategyMarketPortfolio
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