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Criterion
Paper illustration of a SWOT matrix with four separated quadrants and marked strategic options.
Business Strategy
SWOT Analysis
Paper illustration of an assumption matrix with prioritized test cards
Decision Making
Assumption Surfacing
Paper illustration of a six-field PESTLE grid
Business Strategy
PESTLE Analysis
Paper illustration of a two-by-two Ansoff Matrix with four growth directions
Business Strategy
Ansoff Matrix
Purposedifferent
SWOT Analysis arranges strengths, weaknesses, opportunities, and threats into a compact picture of the situation. It keeps internal capabilities and external influences separate before strategic options emerge from them.Plans often contain assumptions that were never openly stated and remain dangerous precisely because of that. Assumption Surfacing makes these silent premises visible and prioritizes which of them carry the initiative or could sink it.PESTLE Analysis makes political, economic, social, technological, legal, and environmental influences visible. The environment of an initiative is thereby read systematically instead of through isolated trends.The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other.
Complexitydifferent
LowLowMediumLow
Timedifferent
30-60 min45-90 min1-3 h45-90 min
Participantsdifferent
3-122-82-102-8
Formatdifferent
WorkshopWorkshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
SWOT matrix, Strategic options, Action listAssumption List, Critical Assumptions, Learning PlanPESTLE Map, External Risks, Strategic QuestionsAnsoff Matrix, Growth Options, Risk Notes
Tagsno overlap
StrategyAnalysisMarketPositioning
AssumptionsRiskDecisionDiscovery
StrategyMarketAnalysis
GrowthStrategyMarketPortfolio
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