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Criterion
Paper illustration of a SWOT matrix with four separated quadrants and marked strategic options.
Business Strategy
SWOT Analysis
Paper illustration of a two-by-two Ansoff Matrix with four growth directions
Business Strategy
Ansoff Matrix
Anonymous individual judgments pass through feedback loops to form a distribution.
Decision Making
Delphi Method
Paper illustration of a six-field PESTLE grid
Business Strategy
PESTLE Analysis
Purposedifferent
SWOT Analysis arranges strengths, weaknesses, opportunities, and threats into a compact picture of the situation. It keeps internal capabilities and external influences separate before strategic options emerge from them.The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other.When knowledge is distributed and direct dominance should be avoided, groups quickly fall under the sway of their opinion leaders. The Delphi Method gathers assessments iteratively and gradually brings expert judgments closer together.PESTLE Analysis makes political, economic, social, technological, legal, and environmental influences visible. The environment of an initiative is thereby read systematically instead of through isolated trends.
Complexitydifferent
LowLowHighMedium
Timedifferent
30-60 min45-90 min1-4 Wochen1-3 h
Participantsdifferent
3-122-86-30 Experten2-10
Formatdifferent
WorkshopWorkshop + asyncAsyncWorkshop + async
Outputdifferent
SWOT matrix, Strategic options, Action listAnsoff Matrix, Growth Options, Risk NotesExpert Forecast, Consensus Range, Assumption NotesPESTLE Map, External Risks, Strategic Questions
Tags1 shared
StrategyAnalysisMarketPositioning
GrowthStrategyMarketPortfolio
ForecastingExpertsDecisionStrategy
StrategyMarketAnalysis
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