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Criterion
Paper illustration of a SWOT matrix with four separated quadrants and marked strategic options.
Business Strategy
SWOT Analysis
Paper illustration of a two-by-two Ansoff Matrix with four growth directions
Business Strategy
Ansoff Matrix
Paper illustration for Decision Framing Workshop.
Decision Making
Decision Framing Workshop
Paper illustration for TOWS Matrix.
Business Strategy
TOWS Matrix
Purposedifferent
SWOT Analysis arranges strengths, weaknesses, opportunities, and threats into a compact picture of the situation. It keeps internal capabilities and external influences separate before strategic options emerge from them.The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other.When a decision is poorly framed, even good answers deliver little value. A Decision Framing Workshop sharpens the problem, goal, and boundaries before the actual weighing begins.The TOWS Matrix connects internal strengths and weaknesses with external opportunities and threats into action-oriented strategies. It goes a step further than a pure stocktaking.
Complexitydifferent
LowLowMediumMedium
Timedifferent
30-60 min45-90 min60-120 min1-2 h
Participantsdifferent
3-122-84-103-10
Formatdifferent
WorkshopWorkshop + asyncWorkshopWorkshop
Outputdifferent
SWOT matrix, Strategic options, Action listAnsoff Matrix, Growth Options, Risk NotesDecision Frame, Decision Question, Criteria List, Evidence PlanTOWS Matrix, Strategic Options, Priority Actions
Tagsno overlap
StrategyAnalysisMarketPositioning
GrowthStrategyMarketPortfolio
Decision framingAlignmentCriteriaOptions
StrategyAnalysisOptions
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