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Criterion
Surveys method illustration showing its working structure
UX Research
Surveys
Paper illustration of Value Chain Analysis with its method-specific working model.
Business Strategy
Value Chain Analysis
Paper illustration of Outcome-Driven Innovation with its method-specific working model.
Product Discovery
Outcome-Driven Innovation
Paper illustration of a Business Model Canvas with nine connected compartments, a few notes and symbols for customers, delivery and economic relationships.
Business Strategy
Business Model Canvas
Purposedifferent
When a topic needs to be validated broadly and many people can answer the same question, surveys gather structured feedback in a scalable form. Answers become comparable and segmentable instead of remaining merely anecdotal.Value Chain Analysis shows where value is created, costs accrue, and differentiation becomes possible along the process. It compares strengths, risks, market logic, and courses of action. The result is captured as a value-chain map and lever list.Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs.The Business Model Canvas condenses a business model to its key building blocks and assumptions. It makes variants quickly comparable and reveals gaps before validation or implementation begins.
Complexitydifferent
MediumHighHighMedium
Timedifferent
3-14 TageHalf dayMehrere Wochen1-2 h
Participantsdifferent
50+3-82-6 researchers plus sample2-8
Formatdifferent
AsyncWorkshopWorkshop + asyncWorkshop + async
Outputdifferent
Survey Results, Charts, Segment InsightsValue Chain Map, Lever ListDesired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypothesesBusiness Model Canvas, Assumption List, Business Hypotheses
Tagsno overlap
QuantitativeResearchValidation
StrategyBusiness modelDiagnosisAnalysis
OutcomesInnovationResearchQuantitative
Business modelStrategyValueInnovation
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