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| Criterion |  UX Research Surveys |  Business Strategy Value Chain Analysis |  Product Strategy Impact Mapping |  Product Discovery Outcome-Driven Innovation |
|---|---|---|---|---|
Purposedifferent | When a topic needs to be validated broadly and many people can answer the same question, surveys gather structured feedback in a scalable form. Answers become comparable and segmentable instead of remaining merely anecdotal. | Value Chain Analysis shows where value is created, costs accrue, and differentiation becomes possible along the process. It compares strengths, risks, market logic, and courses of action. The result is captured as a value-chain map and lever list. | When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures. | Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs. |
Complexitydifferent | Medium | High | Medium | High |
Timedifferent | 3-14 Tage | Half day | 45-90 min | Mehrere Wochen |
Participantsdifferent | 50+ | 3-8 | 3-8 | 2-6 researchers plus sample |
Formatdifferent | Async | Workshop | Workshop | Workshop + async |
Outputdifferent | Survey Results, Charts, Segment Insights | Value Chain Map, Lever List | Impact Map, Outcome Hypotheses, Delivery Options | Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypotheses |
Tagsno overlap | QuantitativeResearchValidation | StrategyBusiness modelDiagnosisAnalysis | OutcomesStrategyBehaviorPlanning | OutcomesInnovationResearchQuantitative |