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| Criterion |  UX Research Surveys |  UX Research Usability Testing |  Product Discovery Outcome-Driven Innovation |  Product Discovery Solution Interview |
|---|---|---|---|---|
Purposedifferent | When a topic needs to be validated broadly and many people can answer the same question, surveys gather structured feedback in a scalable form. Answers become comparable and segmentable instead of remaining merely anecdotal. | When a product is built but people get stuck on tasks, usability testing shows the friction at concrete points. Observed use instead of self-report makes visible where orientation, understanding, or interaction breaks down. | Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs. | When a solution idea is already on the table, it checks how it is understood and evaluated. It looks for resonance, objections, and missing fit early in the conversation. |
Complexitydifferent | Medium | Medium | High | Medium |
Timedifferent | 3-14 Tage | 1-2 h je Session | Mehrere Wochen | 30-60 min je Interview |
Participantsdifferent | 50+ | Based on research question | 2-6 researchers plus sample | 5-10 Interviews |
Formatdifferent | Async | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Survey Results, Charts, Segment Insights | Usability Issues, Severity List, Recommendations | Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypotheses | Solution Feedback, Objection List, Validation Notes |
Tagsno overlap | QuantitativeResearchValidation | ValidationUXPrototype | OutcomesInnovationResearchQuantitative | ValidationInterviewsPrototype |