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| Criterion |  UX Research Surveys |  UX Research Tree Testing |  UX Research Empathy Mapping |  UX Research Affinity Diagramming |
|---|---|---|---|---|
Purposedifferent | When a topic needs to be validated broadly and many people can answer the same question, surveys gather structured feedback in a scalable form. Answers become comparable and segmentable instead of remaining merely anecdotal. | When a navigation exists but search paths still fail, tree testing checks findability without visual distraction. The method shows whether labels, levels, and paths really lead to the intended destination. | When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing. | When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer. |
Complexitydifferent | Medium | Medium | Low | Low |
Timedifferent | 3-14 Tage | 1-2 Tage | 30–60 min | 45–90 min |
Participantsdifferent | 50+ | Based on research question | 4-8 | 3-10 |
Formatdifferent | Async | Async | Workshop | Workshop |
Outputdifferent | Survey Results, Charts, Segment Insights | Findability Metrics, Path Analysis, Revised IA | Empathy Map, Assumptions List, Research Gaps | Theme clusters, Insight statements, Opportunity areas |
Tagsno overlap | QuantitativeResearchValidation | Information architectureNavigationFindability | SynthesisQualitativeWorkshop | SynthesisQualitativeRoot cause |