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| Criterion |  UX Research Surveys |  UX Research Tree Testing |  Innovation Design Thinking |  UX Research Card Sorting |
|---|---|---|---|---|
Purposedifferent | When a topic needs to be validated broadly and many people can answer the same question, surveys gather structured feedback in a scalable form. Answers become comparable and segmentable instead of remaining merely anecdotal. | When a navigation exists but search paths still fail, tree testing checks findability without visual distraction. The method shows whether labels, levels, and paths really lead to the intended destination. | For complex user problems with an uncertain cause, the method connects observation, interpretation, and experiment into a learning cycle. It keeps the focus on real needs and avoids premature solution language. This produces robust decisions for product and service. | When content only makes sense internally and users can't find the structure again, card sorting exposes their mental order. Terms, groups, and naming are then aligned with the target group's expectations. |
Complexitydifferent | Medium | Medium | High | Low |
Timedifferent | 3-14 Tage | 1-2 Tage | 1 Tag bis mehrere Wochen | 20-45 min |
Participantsdifferent | 50+ | Based on research question | 4-10 | Based on research question |
Formatdifferent | Async | Async | Workshop | Workshop + async |
Outputdifferent | Survey Results, Charts, Segment Insights | Findability Metrics, Path Analysis, Revised IA | Problem Statement, Prototype, Test Learnings | Content groups, Label set, IA hypotheses |
Tagsno overlap | QuantitativeResearchValidation | Information architectureNavigationFindability | InnovationPrototypeResearch | Information architectureNavigationStructure |