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| Criterion |  UX Research Surveys |  Facilitation Storytelling |  Product Discovery Outcome-Driven Innovation |  Facilitation Alignment Mapping |
|---|---|---|---|---|
Purposedifferent | When a topic needs to be validated broadly and many people can answer the same question, surveys gather structured feedback in a scalable form. Answers become comparable and segmentable instead of remaining merely anecdotal. | When an insight needs to have an effect, storytelling translates dry facts into a comprehensible development. It combines context, tension, and consequence into a form that people remember and pass on more easily. | Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs. | When several people work toward one goal but hold different mental maps, Alignment Mapping makes the discrepancies visible. It arranges goals, assumptions, and priorities so shared direction becomes verifiable. |
Complexitydifferent | Medium | Medium | High | Medium |
Timedifferent | 3-14 Tage | 45-120 min | Mehrere Wochen | 1-2 h |
Participantsdifferent | 50+ | 1-6 | 2-6 researchers plus sample | 4-12 |
Formatdifferent | Async | Workshop + async | Workshop + async | Workshop |
Outputdifferent | Survey Results, Charts, Segment Insights | Narrative Outline, Key Message, Story Arc | Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypotheses | Alignment Map, Open Issues, Decision Questions |
Tagsno overlap | QuantitativeResearchValidation | CommunicationNarrativeStakeholdersFacilitation | OutcomesInnovationResearchQuantitative | AlignmentStakeholdersStrategyFacilitation |