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| Criterion |  UX Research Surveys |  Product Discovery Solution Interview |  Product Discovery Outcome-Driven Innovation |  Product Discovery Problem Interview |
|---|---|---|---|---|
Purposedifferent | When a topic needs to be validated broadly and many people can answer the same question, surveys gather structured feedback in a scalable form. Answers become comparable and segmentable instead of remaining merely anecdotal. | When a solution idea is already on the table, it checks how it is understood and evaluated. It looks for resonance, objections, and missing fit early in the conversation. | Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs. | When the picture of the problem still needs to become solid, it asks about real situations and consequences. It separates genuine suffering from mere interest in a solution. |
Complexitydifferent | Medium | Medium | High | Medium |
Timedifferent | 3-14 Tage | 30-60 min je Interview | Mehrere Wochen | 30-60 min je Interview |
Participantsdifferent | 50+ | 5-10 Interviews | 2-6 researchers plus sample | 5-12 Interviews |
Formatdifferent | Async | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Survey Results, Charts, Segment Insights | Solution Feedback, Objection List, Validation Notes | Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypotheses | Problem Evidence, Risk Notes, Customer Segments |
Tagsno overlap | QuantitativeResearchValidation | ValidationInterviewsPrototype | OutcomesInnovationResearchQuantitative | DiscoveryInterviewsValidation |