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| Criterion |  UX Research Surveys |  Product Discovery Solution Interview |  Delivery Communication Plan |  Product Discovery Outcome-Driven Innovation |
|---|---|---|---|---|
Purposedifferent | When a topic needs to be validated broadly and many people can answer the same question, surveys gather structured feedback in a scalable form. Answers become comparable and segmentable instead of remaining merely anecdotal. | When a solution idea is already on the table, it checks how it is understood and evaluated. It looks for resonance, objections, and missing fit early in the conversation. | When many people need to be informed in parallel and messages would otherwise arrive unevenly or too late, a Communication Plan orders communication reliably. Channels, audiences, and cadences interlock so important information doesn't get lost. | Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs. |
Complexitydifferent | Medium | Medium | Low | High |
Timedifferent | 3-14 Tage | 30-60 min je Interview | 45-90 min | Mehrere Wochen |
Participantsdifferent | 50+ | 5-10 Interviews | 2-6 | 2-6 researchers plus sample |
Formatdifferent | Async | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Survey Results, Charts, Segment Insights | Solution Feedback, Objection List, Validation Notes | Communication Plan, Channel Matrix, Message Cadence | Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypotheses |
Tagsno overlap | QuantitativeResearchValidation | ValidationInterviewsPrototype | CommunicationStakeholdersDeliveryPlanning | OutcomesInnovationResearchQuantitative |