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Criterion
Surveys method illustration showing its working structure
UX Research
Surveys
Paper illustration of Shape Up with its method-specific working model.
Delivery
Shape Up
Paper illustration for Smoke Test.
Product Discovery
Smoke Test
Paper illustration of a calm four-quadrant Assumption Map with hypothesis cards and emphasis on important assumptions with little evidence.
Product Discovery
Assumption Mapping
Purposedifferent
When a topic needs to be validated broadly and many people can answer the same question, surveys gather structured feedback in a scalable form. Answers become comparable and segmentable instead of remaining merely anecdotal.Shape Up helps clarify scope, sequence, and delivery flow. It makes work boundaries and decisions explicit and captures results as pitches, bet-table decisions, and hill charts.When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all.When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first.
Complexitydifferent
MediumMediumLowMedium
Timedifferent
3-14 Tage6 Wochen Cycle + 2 Wochen Cool-Down1-5 Tage45-60 min
Participantsdifferent
50+2-4 pro PitchNutzertraffic2-8
Formatdifferent
AsyncWorkshop + asyncAsyncWorkshop + async
Outputdifferent
Survey Results, Charts, Segment InsightsPitches, Bet-table decisions, Hill charts, Cooldown outcomesInterest Metrics, Conversion Signal, Learning NoteAssumption map, Test backlog, Risk ranking
Tagsno overlap
QuantitativeResearchValidation
PlanningDeliveryAutonomy
ValidationExperimentsDemandGrowth
AssumptionsRiskExperimentsValidation
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