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| Criterion |  UX Research Surveys |  Product Discovery Outcome-Driven Innovation |  Product Discovery Solution Interview |  Product Discovery Problem Interview |
|---|---|---|---|---|
Purposedifferent | When a topic needs to be validated broadly and many people can answer the same question, surveys gather structured feedback in a scalable form. Answers become comparable and segmentable instead of remaining merely anecdotal. | Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs. | When a solution idea is already on the table, it checks how it is understood and evaluated. It looks for resonance, objections, and missing fit early in the conversation. | When the picture of the problem still needs to become solid, it asks about real situations and consequences. It separates genuine suffering from mere interest in a solution. |
Complexitydifferent | Medium | High | Medium | Medium |
Timedifferent | 3-14 Tage | Mehrere Wochen | 30-60 min je Interview | 30-60 min je Interview |
Participantsdifferent | 50+ | 2-6 researchers plus sample | 5-10 Interviews | 5-12 Interviews |
Formatdifferent | Async | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Survey Results, Charts, Segment Insights | Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypotheses | Solution Feedback, Objection List, Validation Notes | Problem Evidence, Risk Notes, Customer Segments |
Tagsno overlap | QuantitativeResearchValidation | OutcomesInnovationResearchQuantitative | ValidationInterviewsPrototype | DiscoveryInterviewsValidation |