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| Criterion |  UX Research Surveys |  Product Discovery Outcome-Driven Innovation |  Facilitation Decision Jam |  Innovation Design Thinking |
|---|---|---|---|---|
Purposedifferent | When a topic needs to be validated broadly and many people can answer the same question, surveys gather structured feedback in a scalable form. Answers become comparable and segmentable instead of remaining merely anecdotal. | Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs. | When a decision is stuck, Decision Jam loosens the knot through structured separation of problem, idea, and selection. The format creates movement without jumping prematurely at the first seemingly elegant answer. | For complex user problems with an uncertain cause, the method connects observation, interpretation, and experiment into a learning cycle. It keeps the focus on real needs and avoids premature solution language. This produces robust decisions for product and service. |
Complexitydifferent | Medium | High | Low | High |
Timedifferent | 3-14 Tage | Mehrere Wochen | 60-90 min | 1 Tag bis mehrere Wochen |
Participantsdifferent | 50+ | 2-6 researchers plus sample | 4-10 | 4-10 |
Formatdifferent | Async | Workshop + async | Workshop | Workshop |
Outputdifferent | Survey Results, Charts, Segment Insights | Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypotheses | Problem Cluster, Prioritized Challenge, Experiment | Problem Statement, Prototype, Test Learnings |
Tagsno overlap | QuantitativeResearchValidation | OutcomesInnovationResearchQuantitative | FacilitationDecisionProblem solvingWorkshop | InnovationPrototypeResearch |