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| Criterion |  UX Research Surveys |  Innovation Morphological Analysis |  Innovation Contradiction Analysis |  Product Discovery Outcome-Driven Innovation |
|---|---|---|---|---|
Purposedifferent | When a topic needs to be validated broadly and many people can answer the same question, surveys gather structured feedback in a scalable form. Answers become comparable and segmentable instead of remaining merely anecdotal. | For a search for solutions with many degrees of freedom, a grid emerges for systematic combinations. The method separates features, variants, and exclusion criteria, so the space gets explored deliberately. | When a system should improve while another measure suffers as a result, the method makes the underlying conflict precisely formulable. It separates the desired effect from its side effect. This makes solutions possible that address the contradiction deliberately instead of half-heartedly. | Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs. |
Complexitydifferent | Medium | Medium | Medium | High |
Timedifferent | 3-14 Tage | 1-3 h | 60-120 min | Mehrere Wochen |
Participantsdifferent | 50+ | 2-8 | 2-8 | 2-6 researchers plus sample |
Formatdifferent | Async | Workshop + async | Workshop | Workshop + async |
Outputdifferent | Survey Results, Charts, Segment Insights | Morphological Box, Concept Combinations, Idea Shortlist | Contradiction Statement, Abstraction Notes, Solution Principles, Concept Ideas | Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypotheses |
Tagsno overlap | QuantitativeResearchValidation | IdeationInnovationCreativity | ContradictionsInnovationProblem solving | OutcomesInnovationResearchQuantitative |