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| Criterion |  UX Research Surveys |  Innovation Morphological Analysis |  Innovation Contradiction Analysis |
|---|---|---|---|
Purposedifferent | When a topic needs to be validated broadly and many people can answer the same question, surveys gather structured feedback in a scalable form. Answers become comparable and segmentable instead of remaining merely anecdotal. | For a search for solutions with many degrees of freedom, a grid emerges for systematic combinations. The method separates features, variants, and exclusion criteria, so the space gets explored deliberately. | When a system should improve while another measure suffers as a result, the method makes the underlying conflict precisely formulable. It separates the desired effect from its side effect. This makes solutions possible that address the contradiction deliberately instead of half-heartedly. |
Complexitysame | Medium | Medium | Medium |
Timedifferent | 3-14 Tage | 1-3 h | 60-120 min |
Participantsdifferent | 50+ | 2-8 | 2-8 |
Formatdifferent | Async | Workshop + async | Workshop |
Outputdifferent | Survey Results, Charts, Segment Insights | Morphological Box, Concept Combinations, Idea Shortlist | Contradiction Statement, Abstraction Notes, Solution Principles, Concept Ideas |
Tagsno overlap | QuantitativeResearchValidation | IdeationInnovationCreativity | ContradictionsInnovationProblem solving |
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