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Criterion
Surveys method illustration showing its working structure
UX Research
Surveys
Iceberg Model method illustration showing its working structure
Systems Thinking
Iceberg Model
Paper illustration of Outcome-Driven Innovation with its method-specific working model.
Product Discovery
Outcome-Driven Innovation
Paper illustration for Current Reality Tree
Systems Thinking
Current Reality Tree
Purposedifferent
When a topic needs to be validated broadly and many people can answer the same question, surveys gather structured feedback in a scalable form. Answers become comparable and segmentable instead of remaining merely anecdotal.The Iceberg Model separates visible events from patterns, structures, and mental models. This turns a single observation into a deeper understanding of why a problem keeps recurring.Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs.A Current Reality Tree condenses many symptoms into a few causal chains. The method makes visible which core problems drive several negative effects at once.
Complexitydifferent
MediumLowHighHigh
Timedifferent
3-14 Tage30-60 minMehrere Wochen2-6 h
Participantsdifferent
50+2-102-6 researchers plus sample3-8
Formatdifferent
AsyncWorkshop + asyncWorkshop + asyncWorkshop
Outputdifferent
Survey Results, Charts, Segment InsightsIceberg Worksheet, Pattern Notes, Intervention IdeasDesired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypothesesCurrent Reality Tree, Core Problems, Intervention Ideas
Tagsno overlap
QuantitativeResearchValidation
Systems thinkingRoot causePatterns
OutcomesInnovationResearchQuantitative
Systems thinkingRoot causeConstraintsCausality
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