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Criterion
Surveys method illustration showing its working structure
UX Research
Surveys
Paper illustration of ICE Scoring with its method-specific working model.
Product Strategy
ICE Scoring
Paper illustration of the Lightning Decision Jam working structure.
Facilitation
Decision Jam
Paper illustration of a decision table with criteria rows, weighted ratings, and a narrowly leading alternative.
Decision Making
Decision Matrix
Purposedifferent
When a topic needs to be validated broadly and many people can answer the same question, surveys gather structured feedback in a scalable form. Answers become comparable and segmentable instead of remaining merely anecdotal.When ideas need sorting quickly, it condenses impact, confidence, and effort into one compact score. It connects customer value, product logic, and decision priorities. The result is captured as an ICE table and top-ideas list.When a decision is stuck, Decision Jam loosens the knot through structured separation of problem, idea, and selection. The format creates movement without jumping prematurely at the first seemingly elegant answer.When several options collide with several criteria, comparison quickly becomes subjective. A Decision Matrix makes the trade-off visible and brings weighting, criteria, and options into a shared logic.
Complexitydifferent
MediumLowLowMedium
Timedifferent
3-14 Tage30-60 min60-90 min45-90 min
Participantsdifferent
50+2-84-102-8
Formatdifferent
AsyncWorkshop + asyncWorkshopWorkshop + async
Outputdifferent
Survey Results, Charts, Segment InsightsICE Table, Top Idea ListProblem Cluster, Prioritized Challenge, ExperimentDecision Matrix, Scoring Rationale, Selected Option
Tagsno overlap
QuantitativeResearchValidation
PrioritizationScoringGrowthDecision
FacilitationDecisionProblem solvingWorkshop
DecisionCriteriaScoringTradeoffs
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