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| Criterion |  UX Research Surveys |  Knowledge Modeling IBIS |  Product Discovery Outcome-Driven Innovation |  Decision Making Argument Mapping |
|---|---|---|---|---|
Purposedifferent | When a topic needs to be validated broadly and many people can answer the same question, surveys gather structured feedback in a scalable form. Answers become comparable and segmentable instead of remaining merely anecdotal. | IBIS structures thinking about complex questions as a sequence of issues, ideas, and arguments. The method keeps discussions open without forcing them into premature consensus. | Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs. | When statements, evidence, and counterarguments get mixed up, a debate quickly loses its structure. Argument Mapping breaks a thesis down into its reasoning and makes visible what it really rests on. |
Complexitydifferent | Medium | Medium | High | Medium |
Timedifferent | 3-14 Tage | 1-3 h | Mehrere Wochen | 1-3 h |
Participantsdifferent | 50+ | 2-8 | 2-6 researchers plus sample | 1-8 |
Formatdifferent | Async | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Survey Results, Charts, Segment Insights | Issue Map, Positions, Argument Notes | Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypotheses | Argument Map, Evidence Gaps, Decision Rationale |
Tagsno overlap | QuantitativeResearchValidation | RationaleKnowledgeDecision | OutcomesInnovationResearchQuantitative | SensemakingDecisionRationale |