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Criterion
Surveys method illustration showing its working structure
UX Research
Surveys
Paper illustration of an IBIS map with issues, positions and arguments
Knowledge Modeling
IBIS
Paper illustration for Impact Filter
Decision Making
Impact Filter
Paper illustration of Outcome-Driven Innovation with its method-specific working model.
Product Discovery
Outcome-Driven Innovation
Purposedifferent
When a topic needs to be validated broadly and many people can answer the same question, surveys gather structured feedback in a scalable form. Answers become comparable and segmentable instead of remaining merely anecdotal.IBIS structures thinking about complex questions as a sequence of issues, ideas, and arguments. The method keeps discussions open without forcing them into premature consensus.With new ideas or requests, the conversation often turns to solutions too early and to effect too little. An Impact Filter forces the initiative into an effect perspective and checks whether it creates a relevant difference.Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs.
Complexitydifferent
MediumMediumLowHigh
Timedifferent
3-14 Tage1-3 h20-45 minMehrere Wochen
Participantsdifferent
50+2-81-62-6 researchers plus sample
Formatdifferent
AsyncWorkshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
Survey Results, Charts, Segment InsightsIssue Map, Positions, Argument NotesImpact Filter, Success Criteria, Next StepDesired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypotheses
Tagsno overlap
QuantitativeResearchValidation
RationaleKnowledgeDecision
ImpactOutcomesFramingDecision
OutcomesInnovationResearchQuantitative
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