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| Criterion |  UX Research Surveys |  Operations Gemba Walk |  Innovation Design Thinking |  Product Discovery Outcome-Driven Innovation |
|---|---|---|---|---|
Purposedifferent | When a topic needs to be validated broadly and many people can answer the same question, surveys gather structured feedback in a scalable form. Answers become comparable and segmentable instead of remaining merely anecdotal. | When there is uncertainty about the real course of a process, the method brings observation to the place where work happens. It combines perception, follow-up questions, and process knowledge so decisions rest on actual workflows instead of assumptions. | For complex user problems with an uncertain cause, the method connects observation, interpretation, and experiment into a learning cycle. It keeps the focus on real needs and avoids premature solution language. This produces robust decisions for product and service. | Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs. |
Complexitydifferent | Medium | Low | High | High |
Timedifferent | 3-14 Tage | 30-120 min | 1 Tag bis mehrere Wochen | Mehrere Wochen |
Participantsdifferent | 50+ | 2-6 | 4-10 | 2-6 researchers plus sample |
Formatdifferent | Async | Workshop | Workshop | Workshop + async |
Outputdifferent | Survey Results, Charts, Segment Insights | Observation Notes, Improvement Ideas | Problem Statement, Prototype, Test Learnings | Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypotheses |
Tagsno overlap | QuantitativeResearchValidation | LeanObservationProcessOperations | InnovationPrototypeResearch | OutcomesInnovationResearchQuantitative |