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Criterion
Surveys method illustration showing its working structure
UX Research
Surveys
Paper illustration of Five-Minute VC Check with its method-specific working model.
Business Strategy
5-Minuten VC-Check
Paper illustration of a branching category tree with a highlighted search path and possible dead ends.
UX Research
Tree Testing
Paper illustration of Outcome-Driven Innovation with its method-specific working model.
Product Discovery
Outcome-Driven Innovation
Purposedifferent
When a topic needs to be validated broadly and many people can answer the same question, surveys gather structured feedback in a scalable form. Answers become comparable and segmentable instead of remaining merely anecdotal.The 5-Minute VC Check clarifies opportunities and strategic options at the earliest idea stage. It compares problem quality, customer willingness to pay, alternatives, differentiation, and market potential, and captures the result as a VC-check note, go/sharpen/park decision, and risk list.When a navigation exists but search paths still fail, tree testing checks findability without visual distraction. The method shows whether labels, levels, and paths really lead to the intended destination.Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs.
Complexitydifferent
MediumLowMediumHigh
Timedifferent
3-14 Tage5-15 min1-2 TageMehrere Wochen
Participantsdifferent
50+1-5Based on research question2-6 researchers plus sample
Formatdifferent
AsyncWorkshop + asyncAsyncWorkshop + async
Outputdifferent
Survey Results, Charts, Segment InsightsVC-check note, Go/sharpen/park decision, Risk and assumption list, Next validation stepFindability Metrics, Path Analysis, Revised IADesired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypotheses
Tagsno overlap
QuantitativeResearchValidation
StartupValidationCompetition
Information architectureNavigationFindability
OutcomesInnovationResearchQuantitative
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