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| Criterion |  UX Research Surveys |  Innovation Design Thinking |  Product Discovery Problem Interview |  Product Discovery Outcome-Driven Innovation |
|---|---|---|---|---|
Purposedifferent | When a topic needs to be validated broadly and many people can answer the same question, surveys gather structured feedback in a scalable form. Answers become comparable and segmentable instead of remaining merely anecdotal. | For complex user problems with an uncertain cause, the method connects observation, interpretation, and experiment into a learning cycle. It keeps the focus on real needs and avoids premature solution language. This produces robust decisions for product and service. | When the picture of the problem still needs to become solid, it asks about real situations and consequences. It separates genuine suffering from mere interest in a solution. | Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs. |
Complexitydifferent | Medium | High | Medium | High |
Timedifferent | 3-14 Tage | 1 Tag bis mehrere Wochen | 30-60 min je Interview | Mehrere Wochen |
Participantsdifferent | 50+ | 4-10 | 5-12 Interviews | 2-6 researchers plus sample |
Formatdifferent | Async | Workshop | Workshop + async | Workshop + async |
Outputdifferent | Survey Results, Charts, Segment Insights | Problem Statement, Prototype, Test Learnings | Problem Evidence, Risk Notes, Customer Segments | Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypotheses |
Tagsno overlap | QuantitativeResearchValidation | InnovationPrototypeResearch | DiscoveryInterviewsValidation | OutcomesInnovationResearchQuantitative |