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| Criterion |  UX Research Surveys |  Innovation Design Thinking |  Innovation Morphological Analysis |  Innovation Brainstorming |
|---|---|---|---|---|
Purposedifferent | When a topic needs to be validated broadly and many people can answer the same question, surveys gather structured feedback in a scalable form. Answers become comparable and segmentable instead of remaining merely anecdotal. | For complex user problems with an uncertain cause, the method connects observation, interpretation, and experiment into a learning cycle. It keeps the focus on real needs and avoids premature solution language. This produces robust decisions for product and service. | For a search for solutions with many degrees of freedom, a grid emerges for systematic combinations. The method separates features, variants, and exclusion criteria, so the space gets explored deliberately. | When a team faces an open question with many obvious directions, the method first creates breadth instead of premature commitment. It separates idea flow from evaluation and makes lines of thought visible, creating a pool for selection and further development. |
Complexitydifferent | Medium | High | Medium | Low |
Timedifferent | 3-14 Tage | 1 Tag bis mehrere Wochen | 1-3 h | 30-60 min |
Participantsdifferent | 50+ | 4-10 | 2-8 | 4-12 |
Formatdifferent | Async | Workshop | Workshop + async | Workshop |
Outputdifferent | Survey Results, Charts, Segment Insights | Problem Statement, Prototype, Test Learnings | Morphological Box, Concept Combinations, Idea Shortlist | Idea pool, Theme clusters, Shortlist |
Tagsno overlap | QuantitativeResearchValidation | InnovationPrototypeResearch | IdeationInnovationCreativity | BrainstormingIdeationCreativityWorkshopDivergence |