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| Criterion |  UX Research Surveys |  Innovation Design Thinking |  Product Discovery Assumption Mapping |  Product Discovery Outcome-Driven Innovation |
|---|---|---|---|---|
Purposedifferent | When a topic needs to be validated broadly and many people can answer the same question, surveys gather structured feedback in a scalable form. Answers become comparable and segmentable instead of remaining merely anecdotal. | For complex user problems with an uncertain cause, the method connects observation, interpretation, and experiment into a learning cycle. It keeps the focus on real needs and avoids premature solution language. This produces robust decisions for product and service. | When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first. | Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs. |
Complexitydifferent | Medium | High | Medium | High |
Timedifferent | 3-14 Tage | 1 Tag bis mehrere Wochen | 45-60 min | Mehrere Wochen |
Participantsdifferent | 50+ | 4-10 | 2-8 | 2-6 researchers plus sample |
Formatdifferent | Async | Workshop | Workshop + async | Workshop + async |
Outputdifferent | Survey Results, Charts, Segment Insights | Problem Statement, Prototype, Test Learnings | Assumption map, Test backlog, Risk ranking | Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypotheses |
Tagsno overlap | QuantitativeResearchValidation | InnovationPrototypeResearch | AssumptionsRiskExperimentsValidation | OutcomesInnovationResearchQuantitative |