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| Criterion |  UX Research Surveys |  Innovation Design Thinking |  UX Research Affinity Diagramming |  UX Research Empathy Mapping |
|---|---|---|---|---|
Purposedifferent | When a topic needs to be validated broadly and many people can answer the same question, surveys gather structured feedback in a scalable form. Answers become comparable and segmentable instead of remaining merely anecdotal. | For complex user problems with an uncertain cause, the method connects observation, interpretation, and experiment into a learning cycle. It keeps the focus on real needs and avoids premature solution language. This produces robust decisions for product and service. | When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer. | When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing. |
Complexitydifferent | Medium | High | Low | Low |
Timedifferent | 3-14 Tage | 1 Tag bis mehrere Wochen | 45–90 min | 30–60 min |
Participantsdifferent | 50+ | 4-10 | 3-10 | 4-8 |
Formatdifferent | Async | Workshop | Workshop | Workshop |
Outputdifferent | Survey Results, Charts, Segment Insights | Problem Statement, Prototype, Test Learnings | Theme clusters, Insight statements, Opportunity areas | Empathy Map, Assumptions List, Research Gaps |
Tagsno overlap | QuantitativeResearchValidation | InnovationPrototypeResearch | SynthesisQualitativeRoot cause | SynthesisQualitativeWorkshop |