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| Criterion |  UX Research Surveys |  Decision Making Decision Rights Mapping |  Product Discovery Outcome-Driven Innovation |  Innovation Design Thinking |
|---|---|---|---|---|
Purposedifferent | When a topic needs to be validated broadly and many people can answer the same question, surveys gather structured feedback in a scalable form. Answers become comparable and segmentable instead of remaining merely anecdotal. | In organizations with many stakeholders, it often blurs who actually decides and who is merely consulted. It separates options, evaluation criteria, and open risks. The result is captured as a Decision Rights matrix and an agreement. | Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs. | For complex user problems with an uncertain cause, the method connects observation, interpretation, and experiment into a learning cycle. It keeps the focus on real needs and avoids premature solution language. This produces robust decisions for product and service. |
Complexitydifferent | Medium | Medium | High | High |
Timedifferent | 3-14 Tage | 90-180 min | Mehrere Wochen | 1 Tag bis mehrere Wochen |
Participantsdifferent | 50+ | 4-12 | 2-6 researchers plus sample | 4-10 |
Formatdifferent | Async | Workshop | Workshop + async | Workshop |
Outputdifferent | Survey Results, Charts, Segment Insights | Decision Rights Matrix, Agreement | Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypotheses | Problem Statement, Prototype, Test Learnings |
Tagsno overlap | QuantitativeResearchValidation | DecisionGovernanceAlignmentResponsibility | OutcomesInnovationResearchQuantitative | InnovationPrototypeResearch |