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| Criterion |  UX Research Surveys |  UX Research Card Sorting |  UX Research Tree Testing |  Growth A/B Testing |
|---|---|---|---|---|
Purposedifferent | When a topic needs to be validated broadly and many people can answer the same question, surveys gather structured feedback in a scalable form. Answers become comparable and segmentable instead of remaining merely anecdotal. | When content only makes sense internally and users can't find the structure again, card sorting exposes their mental order. Terms, groups, and naming are then aligned with the target group's expectations. | When a navigation exists but search paths still fail, tree testing checks findability without visual distraction. The method shows whether labels, levels, and paths really lead to the intended destination. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. |
Complexitydifferent | Medium | Low | Medium | High |
Timedifferent | 3-14 Tage | 20-45 min | 1-2 Tage | 1-4 Wochen |
Participantsdifferent | 50+ | Based on research question | Based on research question | 1-6 |
Formatdifferent | Async | Workshop + async | Async | Async |
Outputdifferent | Survey Results, Charts, Segment Insights | Content groups, Label set, IA hypotheses | Findability Metrics, Path Analysis, Revised IA | Experiment results, Decision log, Learning summary |
Tagsno overlap | QuantitativeResearchValidation | Information architectureNavigationStructure | Information architectureNavigationFindability | ExperimentsGrowthAnalyticsValidation |