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| Criterion |  UX Research Surveys |  UX Research Card Sorting |  Business Strategy 5-Minuten VC-Check |  UX Research Tree Testing |
|---|---|---|---|---|
Purposedifferent | When a topic needs to be validated broadly and many people can answer the same question, surveys gather structured feedback in a scalable form. Answers become comparable and segmentable instead of remaining merely anecdotal. | When content only makes sense internally and users can't find the structure again, card sorting exposes their mental order. Terms, groups, and naming are then aligned with the target group's expectations. | The 5-Minute VC Check clarifies opportunities and strategic options at the earliest idea stage. It compares problem quality, customer willingness to pay, alternatives, differentiation, and market potential, and captures the result as a VC-check note, go/sharpen/park decision, and risk list. | When a navigation exists but search paths still fail, tree testing checks findability without visual distraction. The method shows whether labels, levels, and paths really lead to the intended destination. |
Complexitydifferent | Medium | Low | Low | Medium |
Timedifferent | 3-14 Tage | 20-45 min | 5-15 min | 1-2 Tage |
Participantsdifferent | 50+ | Based on research question | 1-5 | Based on research question |
Formatdifferent | Async | Workshop + async | Workshop + async | Async |
Outputdifferent | Survey Results, Charts, Segment Insights | Content groups, Label set, IA hypotheses | VC-check note, Go/sharpen/park decision, Risk and assumption list, Next validation step | Findability Metrics, Path Analysis, Revised IA |
Tagsno overlap | QuantitativeResearchValidation | Information architectureNavigationStructure | StartupValidationCompetition | Information architectureNavigationFindability |