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| Criterion |  UX Research Surveys |  UX Research Affinity Diagramming |  UX Research Empathy Mapping |  UX Research Personas |
|---|---|---|---|---|
Purposedifferent | When a topic needs to be validated broadly and many people can answer the same question, surveys gather structured feedback in a scalable form. Answers become comparable and segmentable instead of remaining merely anecdotal. | When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer. | When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing. | When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions. |
Complexitydifferent | Medium | Low | Low | Medium |
Timedifferent | 3-14 Tage | 45–90 min | 30–60 min | 1-3 Tage |
Participantsdifferent | 50+ | 3-10 | 4-8 | Internes Team |
Formatdifferent | Async | Workshop | Workshop | Workshop + async |
Outputdifferent | Survey Results, Charts, Segment Insights | Theme clusters, Insight statements, Opportunity areas | Empathy Map, Assumptions List, Research Gaps | Persona Profiles, Needs Summary, Scenario Notes |
Tagsno overlap | QuantitativeResearchValidation | SynthesisQualitativeRoot cause | SynthesisQualitativeWorkshop | ResearchCustomerSynthesis |