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| Criterion |  UX Research Surveys |  Facilitation 1-2-4-All |  Product Discovery Outcome-Driven Innovation |  Innovation Morphological Analysis |
|---|---|---|---|---|
Purposedifferent | When a topic needs to be validated broadly and many people can answer the same question, surveys gather structured feedback in a scalable form. Answers become comparable and segmentable instead of remaining merely anecdotal. | When many people in a group too rarely get to speak, 1-2-4-All distributes thinking time more fairly. The format builds participation step by step and makes quiet or still-unformed thoughts usable faster. | Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs. | For a search for solutions with many degrees of freedom, a grid emerges for systematic combinations. The method separates features, variants, and exclusion criteria, so the space gets explored deliberately. |
Complexitydifferent | Medium | Low | High | Medium |
Timedifferent | 3-14 Tage | 10-20 min | Mehrere Wochen | 1-3 h |
Participantsdifferent | 50+ | 4-100+ | 2-6 researchers plus sample | 2-8 |
Formatdifferent | Async | Workshop | Workshop + async | Workshop + async |
Outputdifferent | Survey Results, Charts, Segment Insights | Idea List, Shared Insights, Emergent Themes | Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypotheses | Morphological Box, Concept Combinations, Idea Shortlist |
Tagsno overlap | QuantitativeResearchValidation | FacilitationInclusionIdeation | OutcomesInnovationResearchQuantitative | IdeationInnovationCreativity |