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Criterion
Paper illustration of Strategy Map with its method-specific working model.
Business Strategy
Strategy Map
Paper illustration of Hooked Model with its method-specific working model.
Growth
Hooked Model
Paper illustration of a two-by-two Ansoff Matrix with four growth directions
Business Strategy
Ansoff Matrix
Paper illustration for Alignment Mapping.
Facilitation
Alignment Mapping
Purposedifferent
A Strategy Map translates strategy into a few connected objectives across perspectives such as finance, customers, processes, and learning. This makes visible which capabilities and activities are meant to drive which results.The Hooked Model helps clarify engagement loops, user behavior, and experiments. It makes repeat behavior measurable and captures the result as a hooked loop, trigger map, and reward design.The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other.When several people work toward one goal but hold different mental maps, Alignment Mapping makes the discrepancies visible. It arranges goals, assumptions, and priorities so shared direction becomes verifiable.
Complexitydifferent
MediumMediumLowMedium
Timedifferent
2-4 h workshop plus reviewMultiple workshops over several weeks45-90 min1-2 h
Participantsdifferent
4-102-82-84-12
Formatdifferent
WorkshopWorkshop + asyncWorkshop + asyncWorkshop
Outputdifferent
Strategy Map, Objective Set, Cause-Effect HypothesesHooked loop, Trigger map, Reward design, Ethics checkAnsoff Matrix, Growth Options, Risk NotesAlignment Map, Open Issues, Decision Questions
Tagsno overlap
AlignmentExecutionGoalsCausality
GrowthBehaviorRetention
GrowthStrategyMarketPortfolio
AlignmentStakeholdersStrategyFacilitation
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