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| Criterion |  Business Strategy Strategy Map |  Growth Funnel Analysis |  Growth North Star Metric |  Growth Flywheel |
|---|---|---|---|---|
Purposedifferent | A Strategy Map translates strategy into a few connected objectives across perspectives such as finance, customers, processes, and learning. This makes visible which capabilities and activities are meant to drive which results. | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | When product teams track many metrics, the view of the actual customer outcome easily gets lost. A North Star Metric bundles growth, usage, and value contribution into one signal that makes the system's direction visible. | Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth. |
Complexitysame | Medium | Medium | Medium | Medium |
Timedifferent | 2-4 h workshop plus review | 1-3 h | 1-2 h | 60-120 min |
Participantsdifferent | 4-10 | 1-5 | 3-8 | 3-8 |
Formatdifferent | Workshop | Async | Workshop + async | Workshop |
Outputdifferent | Strategy Map, Objective Set, Cause-Effect Hypotheses | Funnel report, Drop-off analysis, Optimization hypotheses | North Star metric, Input metric tree, Measurement cadence | Flywheel Map, Friction Points, Growth Levers, Experiment Backlog |
Tagsno overlap | AlignmentExecutionGoalsCausality | AnalyticsConversionGrowth | GrowthMetricsAlignmentRetention | GrowthRetentionConversion |