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Criterion
Paper illustration of Strategy Map with its method-specific working model.
Business Strategy
Strategy Map
Paper illustration of Counter Metrics with its method-specific working model.
Product Strategy
Counter Metrics
Paper illustration for Alignment Mapping.
Facilitation
Alignment Mapping
Paper scorecard with four perspectives, connected objective cards and columns for measures, targets and initiatives.
Business Strategy
Balanced Scorecard
Purposedifferent
A Strategy Map translates strategy into a few connected objectives across perspectives such as finance, customers, processes, and learning. This makes visible which capabilities and activities are meant to drive which results.When a headline metric could mask side effects, it adds guardrail signals against unwanted outcomes. It connects customer value, product logic, and decision priorities. The result is captured as a counter-metric list and guardrail definitions.When several people work toward one goal but hold different mental maps, Alignment Mapping makes the discrepancies visible. It arranges goals, assumptions, and priorities so shared direction becomes verifiable.Balanced Scorecard translates strategy into a few interconnected perspectives and metrics. It holds impact, steering, and learning together in daily work instead of narrowing strategy down to financial figures.
Complexitydifferent
MediumLowMediumHigh
Timedifferent
2-4 h workshop plus review30-60 min1-2 hHalber Tag bis mehrere Wochen
Participantsdifferent
4-102-64-124-12
Formatdifferent
WorkshopWorkshop + asyncWorkshopWorkshop + async
Outputdifferent
Strategy Map, Objective Set, Cause-Effect HypothesesCounter Metric List, Guardrail DefinitionsAlignment Map, Open Issues, Decision QuestionsBalanced Scorecard, Strategic Measures, Initiative Map
Tagsno overlap
AlignmentExecutionGoalsCausality
MetricsMeasurementStrategyExperiments
AlignmentStakeholdersStrategyFacilitation
StrategyMetricsExecution
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