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| Criterion |  Business Strategy Strategy Map |  Growth A/B Testing |  Product Strategy SMART Goals |  Product Discovery Smoke Test |
|---|---|---|---|---|
Purposedifferent | A Strategy Map translates strategy into a few connected objectives across perspectives such as finance, customers, processes, and learning. This makes visible which capabilities and activities are meant to drive which results. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | When goals are formulated too generally, it brings measurability, direction, and timing into shape. It prevents intentions from staying without clear verification. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. |
Complexitydifferent | Medium | High | Low | Low |
Timedifferent | 2-4 h workshop plus review | 1-4 Wochen | 15-30 min | 1-5 Tage |
Participantsdifferent | 4-10 | 1-6 | 1-8 | Nutzertraffic |
Formatdifferent | Workshop | Async | Workshop + async | Async |
Outputdifferent | Strategy Map, Objective Set, Cause-Effect Hypotheses | Experiment results, Decision log, Learning summary | SMART Goal, Measurement Note, Deadline | Interest Metrics, Conversion Signal, Learning Note |
Tagsno overlap | AlignmentExecutionGoalsCausality | ExperimentsGrowthAnalyticsValidation | GoalsPlanningMeasurementAlignment | ValidationExperimentsDemandGrowth |