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Criterion
Paper illustration of Strategy Execution Loop with its method-specific working model.
Business Strategy
Strategy Execution Loop
Paper illustration of a Test Card with four fields for hypothesis, test, metric, and success threshold.
Product Discovery
Test Card
Paper illustration of Counter Metrics with its method-specific working model.
Product Strategy
Counter Metrics
Paper illustration of Experiment Canvas with a method-specific labelled workspace.
Product Discovery
Experiment Canvas
Purposedifferent
The Strategy Execution Loop helps avoid treating strategy as a one-off document. It makes visible how strategic decisions are turned into objectives, initiatives, operational work, measurement, and learning.The Test Card turns a critical assumption into a testable claim and specifies in advance which result counts as success.When a headline metric could mask side effects, it adds guardrail signals against unwanted outcomes. It connects customer value, product logic, and decision priorities. The result is captured as a counter-metric list and guardrail definitions.When experiments become unreadable after the fact, it arranges hypothesis, signal, and learning goal on a single canvas. It separates problem, assumption, solution, and evidence. The result is captured as a Completed Experiment Canvas and a Success Metric.
Complexitydifferent
HighLowLowLow
Timedifferent
Initial 3-6 h, then monthly or quarterly reviews20-35 min30-60 min30-60 min
Participantsdifferent
5-121-52-61-5
Formatsame
Workshop + asyncWorkshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
Execution Loop, Review Cadence, Strategic Learning LogTest Card with a pre-set thresholdCounter Metric List, Guardrail DefinitionsCompleted Experiment Canvas, Success Metric
Tagsno overlap
ExecutionCadenceLearningGovernance
ExperimentsValidationDiscoveryHypothesis
MetricsMeasurementStrategyExperiments
ExperimentsValidationDiscoveryHypothesis
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