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| Criterion |  Facilitation Storytelling |  Product Discovery Outcome-Driven Innovation |  Facilitation Alignment Mapping |  Facilitation Stakeholder Mapping |
|---|---|---|---|---|
Purposedifferent | When an insight needs to have an effect, storytelling translates dry facts into a comprehensible development. It combines context, tension, and consequence into a form that people remember and pass on more easily. | Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs. | When several people work toward one goal but hold different mental maps, Alignment Mapping makes the discrepancies visible. It arranges goals, assumptions, and priorities so shared direction becomes verifiable. | When an initiative depends on many people, interests, and power dynamics, Stakeholder Mapping systematically orders the environment. It shows who influences, who is affected, and where relationship management or safeguarding matters first. |
Complexitydifferent | Medium | High | Medium | Low |
Timedifferent | 45-120 min | Mehrere Wochen | 1-2 h | 60–90 min |
Participantsdifferent | 1-6 | 2-6 researchers plus sample | 4-12 | 2-8 |
Formatdifferent | Workshop + async | Workshop + async | Workshop | Workshop + async |
Outputdifferent | Narrative Outline, Key Message, Story Arc | Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypotheses | Alignment Map, Open Issues, Decision Questions | Stakeholder Map, Engagement Plan, Risk Notes |
Tagsno overlap | CommunicationNarrativeStakeholdersFacilitation | OutcomesInnovationResearchQuantitative | AlignmentStakeholdersStrategyFacilitation | StakeholdersAlignmentFacilitationChange |