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| Criterion |  Facilitation Storytelling |  Innovation Morphological Analysis |  Facilitation Alignment Mapping |  Innovation SCAMPER |
|---|---|---|---|---|
Purposedifferent | When an insight needs to have an effect, storytelling translates dry facts into a comprehensible development. It combines context, tension, and consequence into a form that people remember and pass on more easily. | For a search for solutions with many degrees of freedom, a grid emerges for systematic combinations. The method separates features, variants, and exclusion criteria, so the space gets explored deliberately. | When several people work toward one goal but hold different mental maps, Alignment Mapping makes the discrepancies visible. It arranges goals, assumptions, and priorities so shared direction becomes verifiable. | For an existing solution under pressure to change, the method deliberately opens space for systematic variants. It directs attention to rebuilding, combining, and repurposing rather than only new basic ideas. This produces concrete evolution paths for products, offerings, or workflows. |
Complexitydifferent | Medium | Medium | Medium | Low |
Timedifferent | 45-120 min | 1-3 h | 1-2 h | 30-60 min |
Participantsdifferent | 1-6 | 2-8 | 4-12 | 2-10 |
Formatdifferent | Workshop + async | Workshop + async | Workshop | Workshop |
Outputdifferent | Narrative Outline, Key Message, Story Arc | Morphological Box, Concept Combinations, Idea Shortlist | Alignment Map, Open Issues, Decision Questions | SCAMPER Idea List, Concept Shortlist, Variation Notes |
Tagsno overlap | CommunicationNarrativeStakeholdersFacilitation | IdeationInnovationCreativity | AlignmentStakeholdersStrategyFacilitation | BrainstormingIdeationCreativityReframingInnovation |