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Criterion
Six paper cards show a person moving from a problem through a service flow to a completed outcome.
UX Design
Storyboarding
Paper illustration for Solution Interview
Product Discovery
Solution Interview
Paper illustration of Outcome-Driven Innovation with its method-specific working model.
Product Discovery
Outcome-Driven Innovation
Design Thinking as a learning loop: an observation notebook, a focused problem statement, different idea sketches, a cardboard prototype and user-test notes. Feedback leads to new understanding.
Innovation
Design Thinking
Purposedifferent
When a usage scenario needs to become understandable early, it condenses situations, context, and flow into a legible sequence. It helps check concept ideas before anything gets built.When a solution idea is already on the table, it checks how it is understood and evaluated. It looks for resonance, objections, and missing fit early in the conversation.Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs.For complex user problems with an uncertain cause, the method connects observation, interpretation, and experiment into a learning cycle. It keeps the focus on real needs and avoids premature solution language. This produces robust decisions for product and service.
Complexitydifferent
MediumMediumHighHigh
Timedifferent
30-90 min30-60 min je InterviewMehrere Wochen1 Tag bis mehrere Wochen
Participantsdifferent
1-85-10 Interviews2-6 researchers plus sample4-10
Formatdifferent
Workshop + asyncWorkshop + asyncWorkshop + asyncWorkshop
Outputdifferent
Storyboard, Concept Narrative, Testable AssumptionsSolution Feedback, Objection List, Validation NotesDesired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypothesesProblem Statement, Prototype, Test Learnings
Tagsno overlap
VisualizationConceptsSequencePrototype
ValidationInterviewsPrototype
OutcomesInnovationResearchQuantitative
InnovationPrototypeResearch
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