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| Criterion |  UX Design Storyboarding |  Innovation Design Thinking |  Product Discovery Outcome-Driven Innovation |  Business Strategy Business Model Canvas |
|---|---|---|---|---|
Purposedifferent | When a usage scenario needs to become understandable early, it condenses situations, context, and flow into a legible sequence. It helps check concept ideas before anything gets built. | For complex user problems with an uncertain cause, the method connects observation, interpretation, and experiment into a learning cycle. It keeps the focus on real needs and avoids premature solution language. This produces robust decisions for product and service. | Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs. | The Business Model Canvas condenses a business model to its key building blocks and assumptions. It makes variants quickly comparable and reveals gaps before validation or implementation begins. |
Complexitydifferent | Medium | High | High | Medium |
Timedifferent | 30-90 min | 1 Tag bis mehrere Wochen | Mehrere Wochen | 1-2 h |
Participantsdifferent | 1-8 | 4-10 | 2-6 researchers plus sample | 2-8 |
Formatdifferent | Workshop + async | Workshop | Workshop + async | Workshop + async |
Outputdifferent | Storyboard, Concept Narrative, Testable Assumptions | Problem Statement, Prototype, Test Learnings | Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypotheses | Business Model Canvas, Assumption List, Business Hypotheses |
Tagsno overlap | VisualizationConceptsSequencePrototype | InnovationPrototypeResearch | OutcomesInnovationResearchQuantitative | Business modelStrategyValueInnovation |