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Criterion
Paper illustration for Solution Interview
Product Discovery
Solution Interview
Paper illustration for Wizard of Oz Test
Product Discovery
Wizard of Oz Test
Paper illustration of Outcome-Driven Innovation with its method-specific working model.
Product Discovery
Outcome-Driven Innovation
Design Thinking as a learning loop: an observation notebook, a focused problem statement, different idea sketches, a cardboard prototype and user-test notes. Feedback leads to new understanding.
Innovation
Design Thinking
Purposedifferent
When a solution idea is already on the table, it checks how it is understood and evaluated. It looks for resonance, objections, and missing fit early in the conversation.When a new experience would still be too expensive to automate for real, it simulates the outcome behind the scenes. It checks user reaction and value before the technology disappears.Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs.For complex user problems with an uncertain cause, the method connects observation, interpretation, and experiment into a learning cycle. It keeps the focus on real needs and avoids premature solution language. This produces robust decisions for product and service.
Complexitydifferent
MediumHighHighHigh
Timedifferent
30-60 min je Interview2-10 TageMehrere Wochen1 Tag bis mehrere Wochen
Participantsdifferent
5-10 Interviews5-20 Nutzer2-6 researchers plus sample4-10
Formatdifferent
Workshop + asyncWorkshop + asyncWorkshop + asyncWorkshop
Outputdifferent
Solution Feedback, Objection List, Validation NotesPrototype Learnings, Manual Effort Notes, Risk ListDesired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypothesesProblem Statement, Prototype, Test Learnings
Tagsno overlap
ValidationInterviewsPrototype
PrototypeValidationMVP
OutcomesInnovationResearchQuantitative
InnovationPrototypeResearch
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