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| Criterion | ![]() Product Discovery Solution Interview | ![]() UX Research User Interviews | ![]() UX Research Affinity Diagramming | ![]() Product Discovery Concierge MVP |
|---|---|---|---|---|
Purposedifferent | When a solution idea is already on the table, it checks how it is understood and evaluated. It looks for resonance, objections, and missing fit early in the conversation. | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer. | When an idea can first fail or grow through genuine hands-on support, it relies on manual work instead of automation. It shows whether user value holds up even under manual execution. |
Complexitydifferent | Medium | Low | Low | Medium |
Timedifferent | 30-60 min je Interview | 30–60 min per interview | 45–90 min | 1-4 Wochen |
Participantsdifferent | 5-10 Interviews | 1 participant per interview | 3-10 | 3-10 Kunden |
Formatdifferent | Workshop + async | Workshop + async | Workshop | Workshop + async |
Outputdifferent | Solution Feedback, Objection List, Validation Notes | Interview Notes, Themes, Insight Summary | Theme clusters, Insight statements, Opportunity areas | Concierge Learnings, Service Blueprint, MVP Risks |
Tagsno overlap | ValidationInterviewsPrototype | QualitativeResearchCustomerDiscovery | SynthesisQualitativeRoot cause | MVPValidationServiceDiscovery |



