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Criterion
Paper illustration for Solution Interview
Product Discovery
Solution Interview
Paper illustration for Problem Interview
Product Discovery
Problem Interview
Paper illustration showing three sorted card stacks and an open question about a possible group.
UX Research
Card Sorting
Paper illustration of Experiment Canvas with a method-specific labelled workspace.
Product Discovery
Experiment Canvas
Purposedifferent
When a solution idea is already on the table, it checks how it is understood and evaluated. It looks for resonance, objections, and missing fit early in the conversation.When the picture of the problem still needs to become solid, it asks about real situations and consequences. It separates genuine suffering from mere interest in a solution.When content only makes sense internally and users can't find the structure again, card sorting exposes their mental order. Terms, groups, and naming are then aligned with the target group's expectations.When experiments become unreadable after the fact, it arranges hypothesis, signal, and learning goal on a single canvas. It separates problem, assumption, solution, and evidence. The result is captured as a Completed Experiment Canvas and a Success Metric.
Complexitydifferent
MediumMediumLowLow
Timedifferent
30-60 min je Interview30-60 min je Interview20-45 min30-60 min
Participantsdifferent
5-10 Interviews5-12 InterviewsBased on research question1-5
Formatsame
Workshop + asyncWorkshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
Solution Feedback, Objection List, Validation NotesProblem Evidence, Risk Notes, Customer SegmentsContent groups, Label set, IA hypothesesCompleted Experiment Canvas, Success Metric
Tagsno overlap
ValidationInterviewsPrototype
DiscoveryInterviewsValidation
Information architectureNavigationStructure
ExperimentsValidationDiscoveryHypothesis
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