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Criterion
Paper illustration for Solution Interview
Product Discovery
Solution Interview
Paper illustration for Problem Interview
Product Discovery
Problem Interview
Paper illustration showing three sorted card stacks and an open question about a possible group.
UX Research
Card Sorting
Paper illustration for Concierge MVP
Product Discovery
Concierge MVP
Purposedifferent
When a solution idea is already on the table, it checks how it is understood and evaluated. It looks for resonance, objections, and missing fit early in the conversation.When the picture of the problem still needs to become solid, it asks about real situations and consequences. It separates genuine suffering from mere interest in a solution.When content only makes sense internally and users can't find the structure again, card sorting exposes their mental order. Terms, groups, and naming are then aligned with the target group's expectations.When an idea can first fail or grow through genuine hands-on support, it relies on manual work instead of automation. It shows whether user value holds up even under manual execution.
Complexitydifferent
MediumMediumLowMedium
Timedifferent
30-60 min je Interview30-60 min je Interview20-45 min1-4 Wochen
Participantsdifferent
5-10 Interviews5-12 InterviewsBased on research question3-10 Kunden
Formatsame
Workshop + asyncWorkshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
Solution Feedback, Objection List, Validation NotesProblem Evidence, Risk Notes, Customer SegmentsContent groups, Label set, IA hypothesesConcierge Learnings, Service Blueprint, MVP Risks
Tagsno overlap
ValidationInterviewsPrototype
DiscoveryInterviewsValidation
Information architectureNavigationStructure
MVPValidationServiceDiscovery
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