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Criterion
Paper illustration for Solution Interview
Product Discovery
Solution Interview
Paper illustration of a branching impact map with a Why goal at the root, actor circles, How behavior changes and What options.
Product Strategy
Impact Mapping
Paper illustration of a SWOT matrix with four separated quadrants and marked strategic options.
Business Strategy
SWOT Analysis
Paper illustration of a two-by-two Ansoff Matrix with four growth directions
Business Strategy
Ansoff Matrix
Purposedifferent
When a solution idea is already on the table, it checks how it is understood and evaluated. It looks for resonance, objections, and missing fit early in the conversation.When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures.SWOT Analysis arranges strengths, weaknesses, opportunities, and threats into a compact picture of the situation. It keeps internal capabilities and external influences separate before strategic options emerge from them.The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other.
Complexitydifferent
MediumMediumLowLow
Timedifferent
30-60 min je Interview45-90 min30-60 min45-90 min
Participantsdifferent
5-10 Interviews3-83-122-8
Formatdifferent
Workshop + asyncWorkshopWorkshopWorkshop + async
Outputdifferent
Solution Feedback, Objection List, Validation NotesImpact Map, Outcome Hypotheses, Delivery OptionsSWOT matrix, Strategic options, Action listAnsoff Matrix, Growth Options, Risk Notes
Tagsno overlap
ValidationInterviewsPrototype
OutcomesStrategyBehaviorPlanning
StrategyAnalysisMarketPositioning
GrowthStrategyMarketPortfolio
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