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| Criterion |  Product Discovery Solution Interview |  UX Research Empathy Mapping |  Product Discovery Opportunity Interview |  UX Research Affinity Diagramming |
|---|---|---|---|---|
Purposedifferent | When a solution idea is already on the table, it checks how it is understood and evaluated. It looks for resonance, objections, and missing fit early in the conversation. | When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing. | When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities. | When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer. |
Complexitydifferent | Medium | Low | Medium | Low |
Timedifferent | 30-60 min je Interview | 30–60 min | 30-60 min je Interview | 45–90 min |
Participantsdifferent | 5-10 Interviews | 4-8 | 5-12 Interviews | 3-10 |
Formatdifferent | Workshop + async | Workshop | Workshop + async | Workshop |
Outputdifferent | Solution Feedback, Objection List, Validation Notes | Empathy Map, Assumptions List, Research Gaps | Interview Notes, Opportunity Themes, Customer Quotes | Theme clusters, Insight statements, Opportunity areas |
Tagsno overlap | ValidationInterviewsPrototype | SynthesisQualitativeWorkshop | DiscoveryInterviewsOpportunityCustomer | SynthesisQualitativeRoot cause |